GAGE QUICK BRAND RULES

1. The wordmark is lowercase "gage" with the period. Always. The dot is part of the name - never drop it, never substitute a typeset "Gage".
2. Approved logo colors: Gage Orange (#C16B29) on light, White (#FFFFFF) on dark, Slate (#17262D) on light. Olive (#9B883B) is reserved for gage.marketing.
3. Clear space: keep at least one dot-height of empty space on all sides of the wordmark.
4. Minimum size: 100px wide on screen, 1 inch wide in print.
5. Do not: stretch, rotate, outline, recolor outside the palette, add shadows or effects, or place the logo on busy imagery without a solid scrim behind it.
6. Co-branding: both logos get equal visual weight. Separate them with a thin divider or at least two dot-heights of clear space. Check that both marks stay legible at final size.
7. When in doubt, ask: dan.herman@gagetech.com
